@ahlone
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From an aboriginal music festival to the creation of "Dulan Kingdom" - they strongly invite people to enter the Taitung tribe, making local stories a long-term experience "Dulan Kingdom" is not a country, but a marketing gimmick of aboriginal tribes. It has no territory or government, nor does it have a national flag or national anthem. Instead, it has a group of related people who bring vitality to remote villages and give you more incentives to roam the borders of mountains and seas. In addition to the tourists who are looking at the flowers, even the artist Cao Lan is attracted here. Where is " Dulan Kingdom "? Take a plane or train to Taitung City first, then take a bus or taxi, or else you can drive yourself, along the blue-blue Taitung Line 11, and walk 146 kilometers to the destination, which is called "the kingdom of utterly far away". Not too much. The building diagonally behind the Dulan Police Station is hung with a painted signboard of the "Dulan Entry Hall". The handicrafts of the local workers and the small cultural and creative objects of the aboriginal people are placed in it. The strong tribal atmosphere is oncoming. This is the place. The window to enter the country of Dulan. To be a "virtual citizen", the Dulan Life Festival attracts 5,000 tourists At the end of 2020, the New Year's Eve "Dulan Life Festival" is Dulan's first foreign show, and finally attracted a total of 5,000 visitors! The organizer issued a Dulan passport with a cost of 30 yuan, provided maps and a program list of 60 events, of which 70 percent were free to participate. As long as you participate in 10 events, you can become a "virtual national" and receive national gifts, including a free experience of DIY hair balls, and 20% off on eucalyptus series products. The Dulan Life Festival actually originates from the traditional tribal customs-an adult naming ceremony every 5 years, calling on young people from other places to return to their hometowns to participate in the hunting festival, and at the same time, the stores are connected to participate in the grand event, which is derived from the national concert, the creation dialogue, the local A series of activities such as experience, closed streets and markets. We hope to become the marketing axis of Dulan and develop a unique local brand. Interestingly, Zheng Yihao, 32, who has vigorously promoted the creation of tribes in recent years, is actually not a local. Born in Taichung, he visited Dulan more than 10 years ago and was deeply impressed by the "good mountains, water and culture". Whether it is the unique surfing environment, the artistic atmosphere exuding from the sugar factory, or the popular "Dulan Elementary School" schoolbag, he was deeply moved. Later, he acted as the manager of Aboriginal singer Shumian, and co-hosted Taiwan's first music festival with the theme of Aboriginal culture - "Amis Music Festival" with the Rice University team and the Dulan Tribe. Since 2013 After its launch, it became more and more sensational. In 2019, it attracted more than 8,000 people to pour into Dulan in two days. Soon, an idea came into his mind: "More than 8,000 people can come in two days. If the time is extended to a whole year, wouldn't it be of great help to the development of the tribe?" was established, intending to operate as a social enterprise model. Develop a unique experience to implement the ideal of "autonomy" of indigenous tribes Liu Gaoyang, the co-founder of "Di Taidong" who specializes in counseling start-ups, observed that the extension proposed by Dulan is not to hold music festivals every day; Experience content, hoping to "long-term supply" to consumers. For example, they invited one of the elders of the tribe, the "Banai Grandpa" who has bark craftsmanship that has been handed down from prehistoric times to the present, to set up workshops to teach travelers to make "bark bags" with Amis characteristics. "Xiu Xueina" (Ami's name for mother and aunt), who also has a good craftsmanship, taught DIY hand-made woolen ball charms and told local stories during the event. In addition to the hand-made experience, Dulan Country also plans a local small tour "Walking from the Back Mountains", formerly known as the Dulan Life Festival, the Adulan Farm Experience Tour, explaining the origin of the name of Dulan Country to tourists. It is said that in 2016, President Tsai Ing-wen visited Dulan and promised to set this place as the first "Indigenous Autonomous Demonstration Zone" in Taiwan. In 2019, the Executive Yuan shouted "the first year of local creation", and the Auxiliary Association handed over a 47-hectare piece of land to the Dulan tribe for management by administrative entrustment.
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